About us
Our Story
Less Complication
More Connection
Welcome to The Minimalist Baby, a space where simplicity meets wisdom in newborn care. Here, we believe that the essentials are enough and that with the right guidance, you can feel more confident and less overwhelmed on the journey of parenthood.
Our work is guided by two main pillars: minimalism and psychoanalysis. We combine a conscious approach to the child with over 14 years of experience in Neonatal Intensive Care Units (NICU), Pediatric Intensive Care Units (PICU) and Pediatric Cardiovascular Units (PCICU). The result? Specialized and humanized care that respects your baby’s natural rhythm and simplifies your day-to-day life.
Our mission
Simplifying baby care and empowering families through trust and connection
Our mission is to demystify parenting and offer families an alternative that is simpler, more conscious, and more connected to the real needs of their babies. We want to show that not everything that is sold as “essential” for your baby is, in fact, necessary. Here, you will learn to trust your baby’s instincts and your own instincts as a caregiver.
Our goal is to support families of all types and backgrounds. We embrace and respect diversity, offering support to same-sex parents, families using IVF, parents of multiples (twins, triplets, and more), families using surrogacy, and parents of premature babies who need special care after hospital discharge.
Our purpose
We believe that confident parents build lighter, happier homes
We live in an era where excessive information and unbridled consumption can generate more questions than answers. Our goal is to restore parents’ confidence and show that “less is more” also applies to baby care.
Instead of filling your home with products that promise to “make life easier”, we want to teach you to observe your baby. Every gesture, every sound, every look conveys a message. With a psychoanalytic approach and a close look at real needs, we help you identify these messages and respond assertively.
Our Difference
The essential is enough to care with love and trust.
While the baby market tries to convince you that you need to buy more and more, we say the opposite. Our difference lies in simplicity. Here, you will find support to build a lighter care routine, with fewer objects, less pressure and more connection.
But make no mistake: simplicity does not mean lack of structure. Our difference also lies in specialized medical experience. With a registered nurse in NICU, PICU and CICU, you have access to evidence-based guidance and specialized support for situations ranging from NICU transition to caring for multiples.
Our difference also manifests itself in inclusion. Families of different configurations find a space of acceptance and respect here, where all forms of love are welcome.
Our Commitment to the Environment
Sustainability is not just a pretty word for us — it’s an essential practice.
By promoting minimalism, we automatically reduce the excessive consumption of children’s products. This means less waste, less disposable packaging and less waste.
We believe that the future of the next generations depends on our choices in the present. Therefore, we promote the use of durable, reusable and timeless products. We share tips on how to set up a baby’s room with the essentials and how to avoid the appeal of unbridled consumption.
Behind the Name "The Minimalist Baby"
The name “The Minimalist Baby” was not chosen by chance. It reflects our essence, our mission and our commitment. Minimalist because we believe that less is more. Baby because it is for him and because of him that all this exists.
We are the counterpoint to the “buy more” culture. We are the “take a deep breath” in the midst of chaos. We are not against products, but we are in favor of conscious choices. We are here to help you see that you and your baby already have enough to flourish together.